Ways Digital Marketing Can Make a Difference | The Nicol Real Estate Group

Tap into a smarter real estate experience.

Why now more than ever, it’s important to understand how we use digital marketing to maximize the exposure of our listings, and increase the value of a home.

4 Ways Digital Marketing

Can Make A Difference

The Stats

Get daily insights on how many people have viewed your listing. We collect data from all of our platforms, and offer our clients marketing insights from both our website, and social media accounts.

The Demographics

Reach specific individuals that are looking for listings just like yours. With the use of Facebook audience tools, we pay for advertising that will place your property directly in front of YOUR target home buyers. Individuals, that have already been looking at homes in the price point and geographic area of your listing.

The ROI (Return On Investment)

While we love flashy magazines and supporting local news publications, a full page color ad in print, usually runs between $600-$1200 per ad. While the claimed readership is high, there is no way to track just who, when and how people are seeing print ads. For a fraction of the cost, our digital ads are guaranteed to get a minimum of 10K impressions (impressions are how many people see your ads). These impressions are not at random. They are of people we select, to be the best candidates for YOUR listing.

What is Re-Marketing?

Every website has what we call an audience pixel. We have set up our website, so we can re-market our digital ads to every user that has visited our website in the last 180 days. So, if someone has viewed a recent listing on our website, visited the blog, or inquired about South Bay real estate, we are able to re-market our up coming listings, directly to those individuals through paid digital ads.

Social Media Success Stories

“We can not recommend Scot Nicol enough when looking for a realtor to help you through the buying/selling process. The online presence and digital marketing he uses, helped us to secure a great deal for a home we put blood, sweat and (some) tears into. Without Scot and his team working all angles of the sale we would not have been able to sell our house in such a timely fashion or at the price we did!”

–

Danielle & Matt McMillon, Sellers 747 Center Street

Just Sold

8601 Falmouth Avenue, Unit 421

Playa del Rey

2 Bed | 2 Bath

Kimberley Nicol

Marketing Manager
.310.977.4885.
[email protected]

Leave a Message

Thank you for your message. We will be in touch with you shortly.

4 Ways Digital Marketing Can Make a Difference

Leave a Message

Thank you for your message. We will be in touch with you shortly.

4 Ways Digital Marketing Can Make a Difference

Work With Us